VITACOST.COM, INC.: 10-K filed 2012-03-15

Name: VITACOST.COM, INC.: 10-K filed 2012-03-15
Creator: VITACOST.COM, INC.
License: https://creativecommons.org/licenses/by/4.0/

What VITACOST.COM, INC. reported in its annual report filed 2012-03-15 (fiscal FY 2011): 41 published measures, 107 facts as tagged in accession 0001144204-12-015224.

This filing

Form: 10-K (annual report)
Filed: 2012-03-15
Fiscal period: fiscal FY 2011
Accession: 0001144204-12-015224 on SEC EDGAR

Values are as tagged in this filing. A later filing can restate them; a measure with a published history links to it, and the history shows the latest-filed value per period. All VITACOST.COM, INC. filings.

Reported measures

Total assets

Resources recognized on the balance sheet. Book assets are not the market value of the business.

Period	Value	Unit	Days
At 2011-12-31	90,628,668	USD
At 2010-12-31	99,464,195	USD

Total liabilities

Recognized obligations at the reporting date. The definition and scope differ from interest-bearing debt.

Period	Value	Unit	Days
At 2011-12-31	41,821,417	USD
At 2010-12-31	37,278,491	USD

Stockholders equity

The reported residual interest after liabilities. It is an accounting amount, not market capitalization.

Period	Value	Unit
At 2011-12-31	48,807,251	USD
At 2010-12-31	62,185,704	USD
At 2009-12-31	74,499,642	USD
At 2008-12-31	6,964,970	USD

Cash and cash equivalents

Cash and qualifying short-term liquid investments under the filer’s accounting policy. Restricted cash and longer-term investments may be reported separately.

Period	Value	Unit
At 2011-12-31	12,938,584	USD
At 2010-12-31	11,951,643	USD
At 2009-12-31	8,658,157	USD
At 2008-12-31	61,326	USD

Net income or loss

Reported profit or loss for the period. Check the filing for attribution, exceptional items and discontinued operations before comparing companies.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-14,831,140	USD	365
2010-01-01 to 2010-12-31	-15,191,450	USD	365
2009-01-01 to 2009-12-31	5,893,989	USD	365

Operating cash flow

Cash generated or used by operating activities. Working-capital timing can make this differ substantially from reported income.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-6,964,209	USD	365
2010-01-01 to 2010-12-31	4,060,037	USD	365
2009-01-01 to 2009-12-31	14,149,331	USD	365

Capital expenditure payments

Cash payments to acquire property, plant and equipment. This taxonomy concept does not capture every form of investment or acquisition.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	3,039,713	USD	365
2010-01-01 to 2010-12-31	16,965,184	USD	365
2009-01-01 to 2009-12-31	7,423,883	USD	365

Financing cash flow

Net cash from financing activities, including borrowing, repayments and transactions with owners. A positive amount does not establish operating profitability.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	365,436	USD	365
2010-01-01 to 2010-12-31	-7,911,452	USD	365
2009-01-01 to 2009-12-31	40,981,861	USD	365

Investing cash flow

Net cash from investing activities, including asset purchases, disposals and investment transactions. This differs from capital expenditure payments alone.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	7,585,714	USD	365
2010-01-01 to 2010-12-31	7,144,901	USD	365
2009-01-01 to 2009-12-31	-46,534,361	USD	365

Retained earnings or deficit

Accumulated undistributed earnings or deficit at the reporting date. This balance is not cash available for distribution.

Period	Value	Unit	Days
At 2011-12-31	-27,455,479	USD
At 2010-12-31	-12,624,339	USD

Basic weighted-average shares

Time-weighted shares used for basic earnings per share. This denominator differs from shares outstanding at a single reporting date.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	27,829,497	shares	365
2010-01-01 to 2010-12-31	27,703,710	shares	365
2009-01-01 to 2009-12-31	24,216,942	shares	365

Diluted weighted-average shares

Weighted-average shares used for diluted earnings per share. Potential shares are included under the applicable dilution rules, not simply added to outstanding shares.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	27,829,497	shares	365
2010-01-01 to 2010-12-31	27,703,710	shares	365
2009-01-01 to 2009-12-31	24,674,248	shares	365

Basic earnings per share

Reported earnings or loss per basic common share or unit. Inspect attribution, share classes and restatements before comparing periods. This is not a market return.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-0.53	USD/shares	365
2010-01-01 to 2010-12-31	-0.55	USD/shares	365
2009-01-01 to 2009-12-31	0.24	USD/shares	365

Diluted earnings per share

Reported earnings or loss per share under dilution rules. Antidilutive instruments may be excluded. A diluted value can equal the basic value without implying no potential dilution.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-0.53	USD/shares	365
2010-01-01 to 2010-12-31	-0.55	USD/shares	365
2009-01-01 to 2009-12-31	0.24	USD/shares	365

Income tax expense or benefit

Current and deferred income tax expense or benefit for continuing operations. This accounting expense differs from cash taxes paid.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	52,578	USD	365
2010-01-01 to 2010-12-31	1,421,240	USD	365
2009-01-01 to 2009-12-31	2,836,066	USD	365

Net property, plant and equipment

Carrying amount of property, plant and equipment after accumulated depreciation, depletion and amortization. It is not replacement cost or market value.

Period	Value	Unit	Days
At 2011-12-31	33,628,990	USD
At 2010-12-31	38,011,314	USD

Share-based compensation expense

Reported noncash expense for share-based payment arrangements. Noncash treatment does not mean the awards have no economic cost to shareholders.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	1,008,156	USD	365
2010-01-01 to 2010-12-31	1,463,413	USD	365
2009-01-01 to 2009-12-31	11,831,330	USD	365

Operating income or loss

Operating revenue less operating expenses for the reporting period. It excludes items outside the reported operating result and is not free cash flow.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-14,825,433	USD	365
2010-01-01 to 2010-12-31	-13,595,127	USD	365
2009-01-01 to 2009-12-31	8,881,634	USD	365

Current assets

Assets classified as current under the normal operating cycle or one-year boundary. Not all current assets can be converted immediately into cash.

Period	Value	Unit	Days
At 2011-12-31	54,448,904	USD
At 2010-12-31	59,133,627	USD

Interest expense

Borrowing costs recognized as interest expense. This is distinct from cash interest paid and may not include every capitalized borrowing cost.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	2,885	USD	365
2010-01-01 to 2010-12-31	341,026	USD	365
2009-01-01 to 2009-12-31	497,934	USD	365

Current liabilities

Obligations classified as current under the operating-cycle or one-year boundary. The balance includes more than short-term borrowing.

Period	Value	Unit	Days
At 2011-12-31	41,247,450	USD
At 2010-12-31	36,757,102	USD

Current accounts payable

Current amounts owed to suppliers for goods and services received. This is one component of current liabilities, not all accrued obligations.

Period	Value	Unit	Days
At 2011-12-31	30,249,651	USD
At 2010-12-31	23,892,044	USD

Goodwill carrying amount

Recognized goodwill remaining after accumulated impairment. It arises from business combinations and does not measure the current value of the company’s brand.

Period	Value	Unit	Days
At 2011-12-31	2,200,000	USD
At 2010-12-31	2,200,000	USD

Net current accounts receivable

Current customer receivables after the allowance for credit loss. The balance is not cash collected or a guarantee of collection.

Period	Value	Unit	Days
At 2011-12-31	2,168,742	USD
At 2010-12-31	440,033	USD

Common-stock repurchase payments

Cash paid to reacquire common stock during the period. This is not an authorization limit or a direct measure of the net change in share count.

Period	Value	Unit	Days
2009-01-01 to 2009-12-31	500,000	USD	365

Operating expenses

Recurring operating costs under this accounting concept, generally excluding production costs included in cost of sales. Check filing presentation before combining expense subtotals.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	74,752,023	USD	365
2010-01-01 to 2010-12-31	70,069,967	USD	365
2009-01-01 to 2009-12-31	52,319,902	USD	365

Net inventory

Inventory carrying amount after applicable valuation and LIFO reserves. It does not establish realizable selling proceeds or inventory turnover without other inputs.

Period	Value	Unit	Days
At 2011-12-31	34,821,901	USD
At 2010-12-31	29,827,929	USD

Gross profit

Revenue less the costs directly attributed to the goods or services sold. It precedes other operating expenses and is not net income.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	59,926,590	USD	365
2010-01-01 to 2010-12-31	56,474,840	USD	365
2009-01-01 to 2009-12-31	61,201,536	USD	365

Common shares outstanding

Common shares outstanding at the reporting date. This point-in-time count differs from the weighted-average shares used for earnings per share and can exclude other share classes.

Period	Value	Unit	Days
At 2011-12-31	27,974,553	shares
At 2010-12-31	27,780,453	shares

Additional paid-in capital

Capital contributed above par value under this concept. It records historical contributions, not the current value of the equity or cash on hand.

Period	Value	Unit	Days
At 2011-12-31	76,262,450	USD
At 2010-12-31	74,829,972	USD

Accumulated other comprehensive income or loss

Cumulative other comprehensive items after tax, such as translation and unrealized hedging or securities effects. These amounts have not passed through net income.

Period	Value	Unit	Days
At 2010-12-31	-20,207	USD

Net intangible assets excluding goodwill

Intangible assets other than goodwill after amortization and impairment. Internally developed intangibles are usually not recognized, so this understates what a company relies on.

Period	Value	Unit	Days
At 2011-12-31	531	USD
At 2010-12-31	4,946	USD

Accrued current liabilities

Current obligations accrued for goods and services received but not yet invoiced or paid. This is one component of current liabilities, not all short-term obligations.

Period	Value	Unit	Days
At 2011-12-31	6,425,278	USD
At 2010-12-31	10,671,865	USD

Comprehensive income or loss

Net income plus other comprehensive income after tax. It includes unrealized items that net income excludes and is not a cash measure.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	-14,810,933	USD	365
2010-01-01 to 2010-12-31	-15,211,657	USD	365
2009-01-01 to 2009-12-31	5,893,989	USD	365

General and administrative expense

General and administrative costs reported under this concept, separate from selling expense. Filers group overhead differently, so compare presentation before comparing companies.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	29,620,059	USD	365
2010-01-01 to 2010-12-31	33,988,736	USD	365
2009-01-01 to 2009-12-31	29,082,595	USD	365

Other nonoperating income or expense

Other income or expense outside operations under this concept. The composition is filer-specific and can include one-time items.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	23,989	USD	365
2010-01-01 to 2010-12-31	38,063	USD	365
2009-01-01 to 2009-12-31	249,811	USD	365

Nonoperating income or expense

Total nonoperating income or expense, which can include interest, investment results and other items. A positive value is not operating profit.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	46,871	USD	365
2010-01-01 to 2010-12-31	-175,083	USD	365
2009-01-01 to 2009-12-31	-151,579	USD	365

Deferred income tax expense or benefit

The deferred portion of income tax expense or benefit, arising from timing differences. It is not tax paid in the period.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	52,578	USD	365
2010-01-01 to 2010-12-31	3,050,930	USD	365
2009-01-01 to 2009-12-31	-1,517,621	USD	365

Change in accounts receivable

The cash flow adjustment for the change in receivables during the period. A positive value under this concept means receivables grew and reduced operating cash flow.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	1,728,709	USD	365
2010-01-01 to 2010-12-31	-295,322	USD	365
2009-01-01 to 2009-12-31	-107,168	USD	365

Change in inventories

The cash flow adjustment for the change in inventories during the period. A positive value under this concept means inventory grew and reduced operating cash flow.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	4,993,972	USD	365
2010-01-01 to 2010-12-31	1,731,045	USD	365
2009-01-01 to 2009-12-31	6,434,138	USD	365

Change in accounts payable

The cash flow adjustment for the change in payables during the period. A positive value under this concept means payables grew and added to operating cash flow.

Period	Value	Unit	Days
2011-01-01 to 2011-12-31	7,569,546	USD	365
2010-01-01 to 2010-12-31	5,839,549	USD	365
2009-01-01 to 2009-12-31	2,282,586	USD	365

Inspect the source

Entity: VITACOST.COM, INC. / CIK 0001401688
Captured: 2026-09-22 19:46 UTC
SEC response SHA-256: c2d6edf60e4d0ae4465cf92c792d2df443c261f1eed4d52a979ea5b76b96930b

Current SEC company facts · Download the original response snapshot (gzip) · Download the selected JSON

Every published concept a filing tagged, with the periods it covered, as reported in that filing at capture time. Forms 10-K, 10-K/A, 10-Q, 10-Q/A, 20-F, 20-F/A, 40-F, 40-F/A. A filing page needs at least 8 published concepts. Later filings can restate these values; the company history pages show the latest-filed value per period.

Public company accounting reference, not market prices, returns, an investment recommendation, or ALPHAC performance. Validate a separately constructed return series with the validation API; accounting values are not returns.

Use this in research

A financial period ends before its results become public. Use the filing date as a minimum availability boundary, inspect amendments, and retain the original filing vintage when testing historical signals. This latest-filed selection can contain information unavailable at the time.

These pages do not supply prices, total-return histories, corporate-action adjustments or a tradable universe. Build those inputs separately before evaluating a strategy. A profitable backtest can still reflect selection bias or costs that were left out.

Research methodology · Execution and cost assumptions · Check backtest overfitting

Build with the open-source tools

Use these accounting records as inspectable inputs. When you have constructed a return series, the validation tools can help test its statistical evidence and preserve the result with its limitations.

Read the published dataset with Python

import json
from urllib.request import urlopen

with urlopen("https://canlicapital.com/company-data/0001401688.json") as response:
    record = json.load(response)
print(record["fetched_at"])
print(record["policy"])
for concept in record["concepts"]:
    print(concept["tag"], next(iter(concept["observations"])))